8 Best Popunder Ad Networks: Costs, Payouts & More
A site earns $2 a day from banner ads, and popunder traffic starts to look tempting. Then the research begins. One network promises huge CPM rates. Another has a $5 minimum payout. A third rejects new sites without explanation, and nobody says why.
The confusion is real. Popunder ad networks all look identical from the outside. Similar dashboards, similar claims, similar screenshots. The differences only show up after money moves.
This comparison of the best popunder ad networks was built for beginner publishers, affiliate marketers, and advertisers who need real numbers instead of marketing copy.
Payout terms, traffic quality, and approval rules vary more than expected. Some of those gaps are wide enough to change monthly revenue entirely.
What a Popunder Ad Network Actually Sells (And Why It Isn't a Popup)
A popunder ad network sells one specific thing: a browser window that opens behind the page a visitor is already reading. Understanding that mechanic matters, because it decides your bid model, your landing page design, and the conversion rate you can realistically expect.
The format fires on a click anywhere on a publisher's site. A new tab loads the advertiser's full landing page and stays hidden until the visitor closes or minimizes the window they came for.
Popups work differently. They open in front of the content and interrupt the session immediately. Browsers have blocked them since Internet Explorer added blocking in 2004, which is why almost all pop traffic sold today is popunder inventory.
What you are buying from a pop ad network:
Terminology shifts by platform. OnClick, ClickUnder, and “pop traffic” all describe the same inventory.
The mechanics explain the format. Pricing explains the economics.
8 Best Popunder Ad Networks in 2026
| Best Popunder Ad Networks | Fraud Protection | API Integration |
|---|---|---|
| HilltopAds | Multi-layer filtering | Postback support |
| PopAds | Basic filtering | Basic API |
| Adsterra | Advanced filtering | Full API access |
| PropellerAds | Verified sources | Postback tracking |
| AdMaven | Anti-malware scanning | API access |
| ExoClick | Multi-layer systems | EXADS API |
| RichAds | Tier-based filtering | Conversion tracker API |
| Adcash | Anti-bot systems | Full API |
1. HilltopAds
HilltopAds runs its own ad server and connects with publishers directly, without intermediaries reselling inventory between the two sides. Popunder remains its primary format, sitting alongside push, display and video.
For advertisers, the practical draw is visibility before spend. The network publishes per country CPM data by device and traffic category, so a media buyer can model costs for India, Brazil or the US before funding an account. Bidding covers CPM, CPC, CPA Goal and Smart CPM.
One honest limitation applies: the auto optimiser can blacklist weak sources but cannot reduce bids on them, so manual pruning still matters. Best suited to buyers working iGaming, dating, streaming and mobile app offers who want popunder traffic they can forecast.
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| Specification | Detail |
|---|---|
| Launched | 2013 |
| Advertiser minimum | $100 deposit |
| Payout schedule | Weekly, Net7 |
| Publisher threshold | $20 minimum |
| Monthly volume | 273 billion impressions |
| Adult traffic | Accepted |
Who should use HilltopAds: Media buyers and publishers who want published rate data, weekly payouts and predictable pop traffic. Strongest for iGaming, dating and streaming verticals across Tier 2 and Tier 3 markets.
2. PopAds
PopAds took a narrower path than most competitors in this category. Running since 2010, the platform sells popunder inventory only, with no push, native or banner formats diluting the product.
Pricing works on CPV rather than CPM, and a live bidding map shows which bids currently win or lose in real time. Targeting reaches deeper than the entry price suggests, covering city level geo, screen resolution and connection speed.
The trade off sits in support. Account managers are absent at all spend levels, and parts of the public documentation have gone stale. Publishers with modest traffic and advertisers testing offers on a small budget gain the most here.
| Specification | Detail |
|---|---|
| Advertiser minimum | $10 deposit |
| Pricing model | CPV only |
| Minimum daily budget | $2.50 |
| Publisher payout | $5 PayPal |
| Withdrawal speed | Daily, on demand |
Who should use PopAds: Beginners, small publishers and affiliates testing offers cheaply. Notable for the lowest entry barrier and fastest withdrawals, though self service support suits independent operators best.
3. Adsterra
Adsterra pairs a self-serve advertising platform with an in house CPA network, giving affiliates offers and traffic inside one ecosystem. Popunder sits among five formats, joined by in page push, native, display and Social Bar.
Its rate card is unusually detailed for the category. Publisher earnings are split into mainstream categories such as news and streaming, and a separate niche tier, with figures broken out by country and operating system.
Advertisers work with Smart CPM, CPA Goal and custom bidding, plus API access for exporting campaign data into external trackers. The scale suits buyers running sweepstakes, VPN and antivirus, iGaming and dating offers who need reliable fill across many geos.
| Specification | Detail |
|---|---|
| GEO coverage | 248 countries |
| Advertiser minimum | $100 deposit |
| Bid floor | $0.10 CPM |
| Popunder volume | 30 billion monthly |
| Partner base | 40,000 partners |
Who should use Adsterra: Publishers seeking strong mainstream fill and advertisers wanting offers plus traffic together. Particularly effective for sweepstakes, utilities and iGaming campaigns needing broad geographic reach.
4. PropellerAds
Operating since 2011, PropellerAds grew into one of the largest performance marketing platforms selling pop inventory, and popunder still accounts for a substantial share of daily delivery.
Traffic quality passes through two filtering layers, an AI based anti fraud system plus manual flagging of suspicious sources. Campaign management leans toward automation, with SmartCPM handling bid adjustment and CPA Goal steering toward a target conversion cost.
The interface is among the easier ones to learn, which matters for buyers new to pop traffic. The platform also moved early into Telegram Mini App inventory, extending pop style formats into messaging environments. Useful for advertisers scaling e commerce, finance, utilities and app install offers.
| Specification | Detail |
|---|---|
| Daily impressions | 12 billion |
| Advertiser minimum | $100 deposit |
| Bid floor | $0.10 CPM |
| GEO coverage | 195 countries |
| Active advertisers | 32,000 accounts |
Who should use PropellerAds: Advertisers scaling beyond test budgets who want automated bidding and very large volume. Well suited to utilities, finance and app install campaigns across mixed traffic tiers.
5. AdMaven
AdMaven built its supply side around exclusivity, working with direct traffic sources rather than reselling inventory purchased from other networks. The company operates out of Tel Aviv and prices popunder on a CPV basis.
Publisher acceptance is the widest in this comparison. Websites, blogs, mobile apps, URL shorteners, Telegram channels and parked domains all qualify, making it a practical destination for inventory that AdSense declines. An anti adblock recovery layer monetises traffic that would otherwise return nothing.
Two constraints deserve attention. Rules based automation and source level bid overrides are absent, and wire transfer carries a steep threshold compared with the near zero alternatives. Publishers prioritising withdrawal flexibility benefit most.
| Specification | Detail |
|---|---|
| Publisher minimum | $0 Paxum |
| PayPal threshold | $1 minimum |
| Payment cycle | Net+30 automatic |
| Daily impressions | 1 billion |
| Exclusive sources | 15,000 partners |
| Lifetime payouts | $230 million |
Who should use AdMaven: Publishers running download portals, shorteners or parked domains that AdSense rejects. Stands out for near zero payout minimums and unusually broad site acceptance.
6. ExoClick
Founded in Barcelona in 2006, ExoClick became the default buying platform for adult inventory, and popunder ranks among its highest performing formats across a large publisher base.
Two recent developments shape its value. Dynamic AdBlock Domain Rotation cycles serving domains on a short interval to recover blocked impressions, and the AgeGO partnership handles age verification as compliance requirements expand across US states and European markets.
Budget controls are granular, offering daily impression caps, quick or distributed delivery pacing, and permanent campaign limits. Mainstream inventory is comparatively thin, and support scores rank as the platform's weakest metric, so self sufficient buyers adapt fastest here.
| Specification | Detail |
|---|---|
| Advertiser minimum | $200 deposit |
| Tier 1 floor | $0.50 CPM |
| Publisher payout | $20 Paxum |
| Payout cycle | Net7 Mondays |
| Publisher network | 65,000 sites |
Who should use ExoClick: Adult and entertainment publishers, plus advertisers buying dating or cam offers. Distinguished by tiered published bid floors, ad block recovery and compliance tooling for regulated markets.
7. RichAds
RichAds entered pop traffic in 2019 after establishing itself in push advertising, and the platform now carries the deepest automation toolkit among the networks listed here.
Four features define the workflow. Performance Mode generates refreshed whitelists of converting sources, Micro Bidding sets custom bids at source and device level, Target CPA steers spend toward a cost goal, and Predictor estimates conversion potential before budget commits.
Traffic passes AdScore verification, and buyers can select source groups ranging from Premium through Remnant.
Account features sit behind spend tiers, so several automation tools stay locked on the entry plan. Advertisers scaling gambling, betting, dating and finance campaigns extract the most value.
| Specification | Detail |
|---|---|
| GEO coverage | 220 countries |
| Advertiser minimum | $150 deposit |
| Bid floor | $0.50 CPM |
| Daily impressions | 5 billion |
| Publisher payout | $10 e-wallet |
Who should use RichAds: Experienced media buyers scaling campaigns rather than running first tests. Best for gambling, betting and finance offers where source level bid control changes profitability.
8. Adcash
Adcash is the oldest platform in this lineup, founded in Tallinn in 2007 by European operators, and its positioning centres on compliance and traffic verification rather than raw volume.
Publishers deploy a single Autotag that combines popunder, interstitial, in page push and video slider into one integration, reducing setup work across multiple ad slots. An anti adblock layer sits behind it. Payment terms are unusually flexible: publishers can accelerate settlement by accepting a small percentage fee.
Two operational notes matter. CPC bidding is unavailable on popunder, leaving CPM or CPA Target, and push notification inventory has been discontinued. Advertisers in sports, iGaming, VPN and software verticals fit the supply well.
| Specification | Detail |
|---|---|
| Advertiser minimum | $100 deposit |
| Bid floor | $0.17 CPM |
| Publisher threshold | $5 minimum |
| Default terms | NET+30 |
| GEO coverage | 195 countries |
Who should use Adcash: Publishers and advertisers prioritising fraud protection and flexible settlement timing. A sensible choice for brand cautious buyers in software, sports and finance verticals.
How to Launch Your First Popunder Campaign Without Burning Budget
Most first popunder campaigns fail for budget reasons rather than offer reasons. Pop traffic runs on volume, so a test that ends early reads as a dead offer when it was simply too small to measure.
Five rules keep the spend disciplined:
Landing pages need separate thought. Your visitor arrived without clicking anything, so the page must explain itself within two seconds. Copy pasted from a push campaign will underperform here.
Discipline handles the campaign. Network choice handles the ceiling.
Which Popunder Ad Network Should You Use? A Decision Matrix by Goal
Network choice depends on your starting budget, traffic tier, and payout needs rather than on any single ranking. Match the platform to your constraint.
| Your Goal | Best Fit | Why |
|---|---|---|
| Lowest entry cost | PopAds ($10) | Daily withdrawals from $5, no traffic minimum |
| Published rate transparency | HilltopAds | Real per-GEO CPM cards and Net7 Tuesday payouts |
| Fastest publisher payouts | AdMaven | Zero minimum on Paxum, WebMoney, Capitalist |
| Adult or streaming inventory | ExoClick, TrafficStars | Core adult supply with granular zone control |
| Automation at scale | RichAds, PropellerAds | Micro-bidding, Target CPA, auto source lists |
| Compliance-sensitive buying | Adcash | Documented anti-fraud spend protection |
Pricing questions follow next.
Final Thoughts on Popunder Ad Networks
Popunder ad networks remain a powerful channel for performance marketers and publishers seeking scalable traffic and revenue. The platforms covered here each bring distinct strengths, from low entry costs to advanced fraud filtering and global reach.
Success depends less on picking a single winner and more on matching your vertical, budget, and technical setup to the right network. Test multiple options, track source-level performance, and refine your approach based on real data.
Over time, the right combination of network, format, and optimization strategy will deliver consistent results.
